Vertu – The $10,000 Android Phone That Runs On 4.0 ICS
Nokia’s luxury phone brand Vertu which is now sold to private equity group. Now they have switched from Symbian to Android. This new series is called as Ti, and is now each phone is available for $10,000. This price doesn’t mean that you get a high performance phone. A 1.3 mega pixel front camera, 64 GB internal memory which is not worthy for this price. Other specifications are, the dual-core 1.7 GHz processor and 1 GB RAM, 8 mega pixel rear camera with 1080 p video capture and Bang & Olufsen tuned’ sound, but there is no 4G. There is a scratch proof sapphire crystal screen and a grade 5 titanium strong and lightweight case. But even these doesn’t make it valuable for its price.
Vertu’s CEO Perry Oosting told the reason why the company moved to Android, rather than follow Nokia and adopt Microsoft’s Windows platform.
“You need to be part of an ecosystem,” he said. ”Your device will have to integrate with other devices. I think the Windows phone will have success but it is still a relatively small market share. At the moment it doesn’t have the global reach of Android — which is about 60 per cent of the market.”