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Android Market relaunched as ‘Google Play’

Google on Tuesday renamed its Android Market as ‘Google Play’ and relaunched it as an online store that offers Android applications, eBooks, movies, music and other digital media entertainment content.

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Google Play is a unified platform of Android Market, Google Music and Google eBookstore. Now users can easily access different digital content in a single destination and manage their content effortlessly. Navigation from one section of the store to another has been made simple. Google hopes that it can serve and retain customers successfully with the help of Google Play.

Google Play users can store up to 20,000 songs for free and can buy millions of new tracks. They can also browse the largest selection of eBooks and rent thousands of movies. There are also more than 450,000 Android apps available in the marketplace.

Jamie Rosenberg, director of digital content at Google, wrote on the company’s official blog, “Google Play is entirely cloud-based so all your music, movies, books and apps are stored on-line, always available to you, and you never have to worry about losing them or moving them again.”

Google Play is expected to compete with Apple’s iTunes store.

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